our story.

jnr.life was born from a desire for thoughtful, family-friendly products that complement design-conscious interiors.

we are committed to creating uncomplicated, useful essentials for junior life that nurture the imagination and encourage play without forsaking a stylish sensibility suited to grown-up environments. we launched with our boom boom play mats, and in december 2020 released jnr.play - a collection of soft play-shapes lovingly made in melbourne, australia.  

playtime. mealtime. anytime. we design for tots but appeal to a contemporary aesthetic with uncompromising detail and durable, premium textiles. forget one hit wonders, we’re in it for the long haul.

designed in australia, and available exclusively online, jnr.life was founded by nicole davis and ashleigh pyke in 2018.

we don’t want to play hide and seek. jnr.life pieces are proud to be on display.

product philosophy.

we don’t believe in short-term equipment. ours is a vision for the future, rooted in the belief that beautifully constructed, formative pieces should be made to last. robust versatility is top of mind, with baby kick-and-play mats doubling as play-space rugs to extend far past the toddler years, and our new jnr.play collection ripe for endless play in the home, garden and beyond. 

in a market saturated by clutter, our philosophy is one that embraces simplicity and restraint by way of rich, geometric expression and practical yet subtle materiality.

we understand the importance of fun and functionality that’s tough enough to withstand recreation in the big wide world.